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GeoOp - Job Management Software

Project type

Product Management

Date

2022-2023

Location

Sydney

Head of Product

Lead Product Manager and Designer

GeoOp is a job management software that helps 15,000 tradies across Australia and New Zealand managing their business more efficiently.

As part of this project I led the modernisation of the web platform and the launch of a brand new mobile app. I was responsible for the requirements, design and end-to-end delivery of the project.

Some key activities:
- Conducting interviews and design session with users of the platform to identify key pain points and areas of improvement
- Managing a team of designers to create the design files and prototypes of the new web platform and mobile app
- Write detail requirements for all new functionalities
- Managing a team of developers (PHP, ReactJS, ReactNative, NodeJS) to build, test and deploy the new product
- Creation and execution of a go-to-market strategy in collaboration with the rest of the business (marketing, sales, support, finance)
- Definition of clear metrics of success and creation of dashboard/reports to track progress

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